In a move that has rippled through the solar industry, ADT Solar has announced the closure of its remaining branches, marking its complete exit from the residential solar business.
The closure of ADT Solar’s residential division underscores a common challenge within the rapidly evolving solar industry – the necessity for agility in the local solar market. ADT Solar, a division that once aimed to mirror the success of its parent company in the security sector, found itself grappling with the nuanced complexities of the solar market. Unlike the broader security services industry, the solar sector demands a high degree of localization in strategy, given the varying state and local regulations, incentives, and energy needs.
What Drove ADT Solar’s Failure?
ADT, Inc. acquired SunPro in 2021 and rebranded it as ADT Solar, aiming to leverage its astonishingly high recognition and expertise in the security industry. However, the solar venture faced challenges, highlighted by a drastic downturn in revenue from $179 million in 2022 to $58 million in 2023, a 68% decrease in just 24 months. Interestingly, ADT Solar quickly faltered while local solar energy companies continued rapid growth.
The interesting fact is that ADT Solar offers some of the industry’s most competitive warranties and installs top brands regarding solar panels, microinverters, and battery storage. Even Solar Power Magazine named ADT Solar the number 2 Top Residential Solar Contractors of 2023 – an astronomical feat to accomplish in only two years by ADT Solar. Plus, based upon publicly available data, ADT Solar installed approximately 30MW (megawatts) of residential solar in 2022 – about 2500 projects. But by Q3 of 2023, ADT Solar’s installations deflated by a whopping 70% downward. And they are now closing the solar business.
So, why did the solar experiment fail for ATD, Inc.?
The answer is that ADT Solar struggled to adapt to the distinct needs of each local market, which contributed significantly to ADT Solar’s inability to achieve sustainable sales and profitability. The solar industry’s competitive landscape requires companies to be nimble, tailoring offerings and operations to meet individual residential circumstances efficiently. ADT Solar struggled with this feat, leading to its ultimate demise and withdrawal from the residential solar business.
Local Expertise and Commitment Required
In stark contrast to the challenges faced by ADT Solar, PPM Solar stands as a beacon of resilience and adaptability in the solar industry. Established in 2009, PPM Solar has woven itself into the fabric of local communities across Northcentral Florida, embodying the essence of local expertise and commitment. Our deep understanding of the local solar energy landscape is more than a byproduct of our 15 years in the business. It’s the foundation upon which we’ve built our reputation as the leading residential and commercial solar installation specialist.
This intimate knowledge allows us to navigate the complexities of state and local regulations, incentives, and energy needs with unparalleled proficiency and to provide our residential customers with customized solar energy solutions that are equally guaranteed and supported.
PPM Solar’s track record of over 1000 residential and commercial solar systems installed across Northcentral Florida distinguishes us from competitors like ADT Solar. This milestone is supported by a roster of notable clients, such as the City of Gainesville, the University of Florida, UF Shands, and San Felasco Tech City (SFTC), demonstrating our expertise in providing premium solar solutions across a spectrum of esteemed clients. This extensive experience and trusted client base underscore our deep integration and commitment to meeting the unique energy needs of Floridians with precision and personalized care.
Seamless Collaboration and Quality Installations
PPM Solar’s approach to working with all local jurisdictions and utility companies characterizes a seamless blend of professionalism and personal touch. We pride ourselves on our ability to work hand-in-hand with local authorities to ensure that every solar installation meets our high standards and the specific requirements and expectations of the communities we serve. This collaboration ensures our clients a smooth, hassle-free process, from the initial consultation to installation – and answers when you have questions.
Moreover, the elegance and efficiency of our skillfully installed panels speak volumes about our commitment to quality. At PPM Solar, we understand that solar panels are not just power generators but a significant investment in your property. That’s why we ensure that each installation is aesthetically pleasing, enhancing the value of your property. Our in-house team of certified and experienced professionals is dedicated to installing high-quality solar PV systems that blend seamlessly with your home’s architecture, ensuring that your solar investment is as elegant as it is efficient.
The Value of Local, Heartfelt Service
Choosing PPM Solar over a big-name or big-box company that lacks local heart is selecting an energy partner who is deeply invested in the community and understands the unique challenges and opportunities of the Florida solar market. We’re not just another solar company. We’re your neighbors, committed to providing personalized service that big national firms cannot match. Our dedication to the local market and comprehensive understanding of the solar industry make PPM Solar the best choice for Florida homeowners and businesses transitioning to solar energy.
The exit of ADT Solar from the residential solar market underscores the importance of selecting a solar provider that is experienced and deeply rooted in local expertise and community values. PPM Solar’s longstanding presence in the market and our commitment to quality, innovation, and customer satisfaction position us as the premier choice for homeowners and businesses seeking to enhance their property value with solar energy. With PPM Solar, you’re choosing a company with a local heart, ready to guide you through every step of your solar with skill, care, and an unwavering commitment to excellence.