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PPM Staff Spotlight – Alex Khokhlov, Co-founder, Director

Alex Khokhlov – Co-founder of PPM Solar

Alex Khokhlov is one of the co-founders of PPM Solar, a company specializing in residential and commercial solar energy installations and battery storage. Founded in 2009 by Alex Khokhlov and Jason Gonos, PPM Solar has established itself as a top solar development firm in the Southeastern United States, particularly in Northcentral Florida.

The company, also known as Power Production Management, is a leader in solar photovoltaic electrical design, installation, and service. It operates as a full-scale solar contracting firm based in Gainesville, Florida. Milestones and recognition have marked PPM Solar’s tenure, notably three times recipient as the world’s fastest-growing University of Florida alumni-led business.

Alex personifies visionary and innovative leadership within PPM and the renewable energy sector, significantly contributing to PPM Solar’s ascent as Gainesville, Florida’s leading solar installation company.

“Alex is one of the most brilliant people I know and is committed to being outstanding. He is a model of integrity, and I strive to be more like him as I grow.”

Jason Gonos, Co-founder/Director



“He’s there when you have a question and does not hesitate to jump in and help.”

Rachel Crews, Residential Project Coordinator

Ambition and Sustainability

Alex’s pathway into the solar energy industry is a testament to ambition and an unwavering commitment to personal growth, hard work, and success. It all began with a career in the construction industry, where he founded his own company in Baltimore, Maryland. However, a move to Florida in 2005 set the stage for a notable change.

In Florida, Alex transitioned into quality control and inspection, initially starting as an inspection technician at Universal Engineering Sciences. With an insatiable appetite for knowledge and a relentless work ethic, he swiftly advanced from technician to management within a year. By 2007, at age 23, he had become a quality control manager for multiple high-budget roadway and bridge projects.

It was during this time that Alex’s life took a pivotal turn. A chance meeting with colleague Jason Gonos introduced him to the exciting world of solar energy. The concept of harnessing the sun’s power to provide clean, sustainable energy resonated deeply with Alex.

The Birth of PPM Solar

In 2009, fueled by passion and a desire to bring solar energy into the mainstream market of Florida, Alex co-founded PPM Solar with Jason Gonos. Alex reflected on the company’s inception, “We clung to every chance to push our business forward.” This resolve set the foundation for PPM Solar’s mission: to simplify and streamline the solar installation process for home and business owners while actively contributing to a greener planet. This spirited vision began a pathway spanning 15 years, culminating in PPM Solar’s status as a leading solar development and installation firm in the Southeastern United States.

“Alex is the person who makes me feel like part of the PPM family.”

Dasha Klymenko, Digital Marketing Manager



” He has the quickest mind for inspiring solutions and humor, too!”

Hadley Price, Local Marketing Manager

A Commitment to Quality and Sustainability

PPM Solar distinguishes itself through its unwavering commitment to quality and service. Alex and his team have made it their mission to deliver top-notch solar photovoltaic and energy storage solutions. PPM Solar serves a diverse clientele, including residential, commercial, government, industrial, academic, and utility clients.

The company’s commercial client list includes prestigious institutions such as the City of Gainesville, the University of Florida, UF Shands, and San Felasco Tech City (SFTC), showcasing its credibility and trustworthiness in the industry.

With over 1000 completed projects, PPM Solar continues refining its operational systems. Alex emphasizes the importance of a unified team, “Plan for the future, stay receptive to new concepts, and assemble a strong team.” This approach has been instrumental in attracting a dedicated team of individuals who share the common vision of advancing solar energy solutions. Alex expresses his pride in the group: “The dedication and passion our staff brings to every project fills me with immense pride.”

Life Outside of Work

Beyond his professional accomplishments, Alex is a dedicated father and a fitness enthusiast. His passion for running, triathlons, yoga, and breathwork underscores his commitment to a holistic and sustainable lifestyle. He has completed impressive feats such as an Ironman 140.6, the Escape from Alcatraz, and even climbed Mt. Kilimanjaro.

Alex’s daily life reflects his dedication to continuous growth and well-being. He is a certified Wim Hof Method instructor and a future yoga teacher providing instructive classes. He also actively participates in personal development seminars and workshops, further enhancing his knowledge and expertise.

The entire staff at PPM Solar holds a profound sense of gratitude towards Alex. His visionary leadership and unwavering commitment to the company’s mission and the well-being of his team have fostered an environment of growth, innovation, and mutual respect. Alex’s ability to inspire through his actions and words has propelled PPM Solar to new heights and infused the team with a shared purpose and dedication. Thank you, Alex!

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